In January, our collective action initiative – The B Corp Beauty Coalition – was revealed with 26 members from 3 continents. Just over six months later, we are now home to 50 members from 6 continents, representing beauty businesses large and small, with thousands of employees, and serving many millions of customers.
By working together, we have the standards, the talent, the scale, and the will to challenge the status quo and improve industry standards.
Beauty with responsibility
The coalition’s mission is to enable collaboration and exchange between companies; identify and share better practices, implement improvement actions and publish their outcomes; help beauty customers more easily navigate the category; and influence the beauty industry to trigger broader changes which can ultimately improve its social and environmental footprint. The coalition’s vision is to deliver ‘beauty for good.’
As members of the b corp beauty coalition, we envision a new approach to beauty that prioritises soil as much as skin, nature as much as natural, evidence as much as ego, and impact as much as performance. we commit to working together to share knowledge and best practices, spark exploration and responsible innovation, and to speak consistently and clearly, to deliver genuine benefits to our customers, our communities, and our planet.
We are the member of B Corp Beauty Coalition
“Specifically, we commit to investing our time and efforts to improve four key issues that affect everyone and everything: ingredient sourcing and sustainability; greener logistics; packaging responsibility; consistent and clear external messaging that customers can understand and trust. Work has already started, and we will be welcoming more certified B Corps to add their talent and contribution as we gather momentum,” adds Shaun Russell, founder of Skandinavisk, and a co-founding member of the B Corp Beauty Coalition.
Certified by world-renowned B Corp in 2020 is a meaningful milestone, AROMASE is standing alone as one of the few 20 B Corp. companies in Taiwan. Inspired healthier scalps by plant extracts and natural herbs. AROMASE committed to a circular economy and an Eco-friendly brand. Having scalp and earth breathe & grow is the brand spirit infused in AROMASE.
Learn more about our Green Action
AROMASE CSR project
Additionally, AROMASE’s CSR strategy focuses on caregivers, a missing corner in charity. To improve their health and wellbeing, we arrange scalp checks, donate products, and provide scalp massage and shampoo sessions to 30+ NGOs since 2016.
We take care of childcare, disadvantaged, cancer foundations in Taiwan and No Shame Psoriasis Foundation (Poland) by regular scalp care education events. Moreover, we joined “Caregiver Alliance,” arranged stress-relief activities, and plans to help train new caregivers in hospitals. So far, we have held 285+ activities, received so much love and feedback from 30,000+ people, and have faith to keep supporting caregivers.
Learn more about our CSR project