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The Best Shampoo Brand of 2021 Taiwan Excellence Awards

Awards-Taiwan excellence-AROMASE


AROMASE won Taiwan Excellence Awards

AROMASE was a winner of this year’s Taiwan Excellence Awards, the world-renowned design prize. The winning product, AROMASE – 5α Juniper Scalp Purifying Liquid Shampoo in the fashion & lifestyle category.

AROMASE – 5α Juniper Scalp Purifying Liquid Shampoo won over a hundred-member jury, made up of independent experts from all over the world, with its unique efficacy formula to care of the missing corner “our scalp” and also the “people in need”. The competition was intense: almost 10,000 entries were submitted in hopes of receiving the seal of quality.


Brand-Taiwan excellence-AROMASE

About AROMASE | A scalp care brand with over 60 years of scalp care experience

AROMASE has made its debut on the international market with an environmentally friendly product and design concept. The brand has a reputation for understanding and anticipating people’s needs. This unique bottle design cuts out a corner to create a shape that draws attention to a hair care product formulated to care for the scalp. In 2020, AROMASE received Bronze certification from circular economy organization Cradle 2 Cradle, a first in the Asian hair care industry. AROMASE has also earned “B Corp” status for its social and environmental performance, positioning it to be a force for positive change.



About Taiwan Excellence Awards

The Taiwan Excellence Awards were established by the Ministry of Economic Affairs in 1993. Every year, eligible candidates are subjected to a rigorous and stringent selection system that covers four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value” while satisfying the key criterion of being “made in Taiwan”. Products that have been selected for the Taiwan Excellence Awards would serve as examples of the domestic industries and be promoted by the government in the international market in an effort to shape the creative image for Taiwanese businesses.

Taiwan Excellence is the chosen partner for Taiwan’s most innovative industry leaders to provide the world with first choice products for a higher quality way of life

Because of Taiwan Excellence, the world has started to experience what a sweet new life is like and explore new ways of living.


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