Cosmoprof Bologna 2024: Unveiling the At-home Scalp Care Trends

Cosmoprof Bologna 2024 wasn’t just about the latest makeup trends and dazzling hair colors. This year, a major spotlight shone on the often-neglected, yet crucial, element of a healthy head of hair: the at home scalp care. Exhibitors showcased innovative at-home scalp care solutions, highlighting a growing trend towards self-care rituals specifically targeting this often-ignored area.

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Scalp Care Takes Center Stage

Haircare is no longer just about the strands; the scalp is finally getting the attention it deserves.  Exhibitors like OLAPLEX, COSMETICSLAB, and AROMASE highlighted the importance of scalp health with their innovative products. OLAPLEX and Innersense address buildup and nourish the scalp, while COSMETICSLAB cleanses and resets the scalp for optimal performance. AROMASE takes it a step further, tackling dandruff, hair loss, and other scalp concerns with a sustainable, award-winning formula.

Intimacy Gets a Natural Touch: A herbal-based Watery Shampoo

PATA-SCRUB solid intimate scrub offers sustainable and natural care with prebiotic potato and chamomile. AROMASE 5α Juniper Scalp Purifying Liquid Shampoo is a unique watery formula that effectively tackles scalp issues, all without the use of steroids. Powered by the Glycyrrhetinic Acid Complex, it provides a gentle and effective solution for a healthier scalp.

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Personalization Reigns Supreme

Consumers now seek customized products that cater to their specific needs. This shift is evident in the emphasis on personalized consultations and solutions. OLAPLEX addresses this demand with cortex-deep purification, while AROMASE offers at-home personalized 3-step scalp regimens for diverse concerns.

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Sustainability Takes Root

Exhibitors demonstrated their dedication to sustainability, going beyond mere buzzwords to embrace it as a core value. AROMASE’s utilization of recycled rPE bottles showcases their environmental responsibility, certified at the silver level by Cradle to Cradle. PATA-SCRUB exemplifies the beauty industry’s move towards eco-consciousness, using natural and sustainable ingredients.

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The Future of Beauty is Holistic

Cosmoprof Bologna 2024 left a clear message: the future of beauty lies in a holistic approach that encompasses well-being, sustainability, and personalization. From scalp care to intimate care, brands are innovating to cater to the diverse needs of consumers while prioritizing the planet. This shift towards a more conscious and inclusive beauty landscape is not just a trend; it’s a revolution waiting to unfold.

Go beyond at-home scalp care
AROMASE creates a forest at Cosmoprof Bologna 2024

Visit AROMASE at Cosmoprof Bologna 2024, you will get the gifts below

  • Booth:  Hall 21N, Stand T1
  • 21-23 March 2024
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